Regional Sales Manager

Responsibilities: 

• The effective direction, control, training and motivation of the team in order to achieve the agreed Client Sales Strategy across all specified trade channels, and across all categories
• Develop your territory sales strategy to deliver the GSV / NSV Plan
• Manage team performance against KPI’s that will focus on Volume Sales, Distribution, Space, Planograms, Equipment, and Promotions, (which will deliver the planned GSV/NSV plan) and will be strategically and specifically targeted down both the Drink Now and Drink Later channels
• Ensure that each Sales Merchandiser has a crystal clear vision of each of the KPI’s by category for each of his/her individual stores
• Ensure that the Sales Merchandiser is fully equipped and motivated to constantly strive to transform the store to world class standards across every category based on and measured against these KPI’s
• Ensure that these KPI’s are monitored and fed back on a periodic basis.
• Structure the service level to meet both Sales, Distribution and Costs targets
• Develop efficient journey plans and review on an ongoing basis to ensure efficient, effective and comprehensive coverage of the territory
• Engage with field reporting and analyse data and use to control motivate and target areas to achieve Volume, Space, Distribution and Call coverage targets.
• Plan and conduct group-training programs for Sales Merchandisers, on the basis of identified needs to maximize sales performance
• Monitor monetary incentives to achieve sales targets and motivate the team.
• Ensure the appropriate levels of field audits are carried out against reported performance by the team, and areas of opportunity are fed back on a period basis
• Carry out Period Meeting with the team and present on upcoming activity, current performance, competitive activity, trade trends, etc
• Develop and maintain consistent behaviours and performance within your team through ongoing field training, communication, motivation and periodic (Half yearly) assessment
• Recruitment, induction and if necessary termination of Sales Merchandisers as required
• Form part of the overall strategy group in relation to Brand Positioning, Offering and Price
• Engage and manage the client relationship both at a direct and overall level

Knowledge & Experience:

• Proven track record in team management and KPI achievement
• Coaching experience an advantage
• Strong skill set in the areas of communication and people management
• Strong knowledge of the entire FMCG industry across both Impulse and Grocery sectors.
• Selling and merchandising in FMCG environment
• Experience of Laptop / Tablet usage with a proficiency in Excel and powerpoint
• Use of Tablets or Handhelds from both front and back end applications and usage
• Provides specific feedback in a timely way, with assertion as appropriate
• Demonstrates ability to listen actively with empathy

Package:

From 45K per year DOE

10% Bonus structure based on Team Performance

Company vehicle & fuel Card

Lunch allowance

Phone and tablet provided