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Data & Insights

PRL understands the significant importance of data and its ability to provide valuable insights, improve decision-making processes and enhance overall operational efficiency. We take control of your data and blend it with our data to develop actionable reports for multiple stakeholders across both PRL and our partners’ organisations.

Data-Driven Decision Making


  • Make informed decisions based on data analysis rather than relying solely on intuition or gut feeling. We analyse large and diverse datasets to reveal patterns, trends, and correlations that might not be obvious through traditional methods.


Customer Insights

  • We work extensively with data about shopper behaviour via EPOS and match it to retailer behaviour via in-store data on availability, compliance, competitor activity etc to help us to seek to understand how shoppers can interact with your brand in live environments. We also analyse shopper interactions with digital platforms to allow for more personalised marketing, improved customer experiences and tailored offerings.

Operational Efficiency

  • By analysing operational data, we can identify bottlenecks, inefficiencies, and areas for optimisation in retailer processes. This will lead to cost savings, streamlined operations, and improved resource allocation.

Competitive Advantage

  • PRL leverages all available data to gain a competitive edge by making faster and more accurate strategic decisions. This helps us and our clients to respond to market changes, customer preferences, and industry trends in a timely manner.

Supply Chain Optimisation

  • Our data management and reporting helps improve supply chain management by enhancing demand forecasting, inventory management, and logistics planning. This leads to reduced costs, minimised waste, and improved delivery times.

New Revenue Streams

  • Our analysis can lead to the discovery of new business opportunities and revenue streams. By identifying emerging trends or unmet needs, we can assist in the development of innovative products and services.
PRL Insights has proven potential to transform the way our clients operate by offering deeper insights, improving decision-making, enhancing customer experiences, and driving innovation.

Data in action - Power BI & Tableau

Data Points:

Promotion Effectiveness
Retail
Supply-Chain
Availability
EPOS
Compliance

Data Points:

Promotion Effectiveness
Retail
Supply-Chain
Availability
EPOS
Compliance