Sales
We provide Full-Service Distributor Services, National Account Services, Non-Title Field Sales Services, Tactical Merchandising Services, Data & Insights Services and Recruitment & Fulfilment Services to many of the market’s biggest brands
Our Approach
Our sales division is supported by market research and analytics, alongside financial and administration services
- We can take full ownership of the sales process and handle all of your sales and distribution - we call this Full Title Service. We can take over either directly from your brand’s factory or from point of dispatch
- Our other approach is to act as an outsourced agency, assisting with field marketing, sales and brand activation
Our sales division is supported by market research and analytics, alongside financial and administration services
Our Capabilities
Sales
- Our Distributor Sales Teams service Grocery Multiples, Convenience & Impulse, Grocery Wholesale, Foodservice, Independents, Pharmacy Retail, Pharmacy Key Accounts and Pharmacy Wholesale
- Our Non-Title Sales Teams service Grocery Multiples, Convenience & Impulse, Grocery Wholesale and Specialists e.g. Off-Licences, Pet Specialists etc
Merchandising
- Our Merchandising Teams take care of in-store displays, shelf placements, promotion displays and POS installations
Tactical Operations
- Our Tactical Support team supports all our sales teams on in-store executions and are specialists at planogram refreshes and resets
- Our sales teams & merchandising teams perform over 360k+ sales calls per annum
- We have extensive experience of brand activation and can help in creating and promoting high-impact projects to bring your brand to life in-store, at events and across multiple touchpoints
Data Analytics & Insights
- Our in-store auditing service enables you to identify issues with your brands’ in-store performance and improve efficiency & sales
- Our auditing services cover price & feature audits, space compliance, promotional compliance, distribution and competitor analysis
- We manage mystery shopping services to assist in seeing your brands from the shopper perspective
- We blend multiple sources of data, ranging from data captured in-store to data acquired through other sources to create actionable reports for stakeholders throughout the supply chain process, from demand planning stage to promotion effectiveness
Our Partners
Unilever Ireland and PRL enjoy a trusted and longstanding business partnership, working together for over five decades as logistical providers, and for two decades as our largest Ice Cream Sales Concessionaire operator in the Republic of Ireland.
Michael and his The PRL team provide a sales and service model for over 50% of the Unilever Ice Cream business on the island of Ireland.
As market leaders in ice cream, Unilever rely on outstanding service, brilliant execution, and professional sales development teams to reliably service all our customers big and small.
The PRL Ice Cream operation supports our growth strategy across multiple channels, operating and calling on a variety of customers & operators.
This team consistently deliver our business expectations and have a strong track record in exceeding sales goals, and new business development targets
Our Achievements
We have proudly achieved ISO 9001 Quality Management Certification from Business Quality Assurance International. We are proud to have achieved “World Class” Ranking from AMIS, and recieved the Category Management Award from the ECR Ireland Shopper Conference and Awards 2020
2022 FMBE Sliver
Best Product Launch
ISO 9001 Quality
Management
Certification
National Irish Safety
Organisation
AMIS Assessment
World Class Ranking
ISO 14064-1:
Greenhouse Gas Emissions Reporting
